Samsung’s long custom of utilizing Apple’s own marketing campaigns against it shows no indication of abating with the just recently introduced ‘Wall Hugger’ line of TV ads, however now the Korean firm has gone a step additionally by moving its campaign to a new battleground – the flight terminal power outlet.
The gist of Samsung’s ‘Wall Hugger’ campaign is a basic one as well as focuses on the truth that the firm clearly believes that iphone owners requirement to fee their phones a lot more frequently than those who bring its own handsets. It may have a point in fact, though the reasons for that will be argued between fanboys for the foreseeable future. What Samsung is 100% ideal about though is that if you discover an flight terminal charging station, you’ll most likely discover an iPhone, too.
Which is why its most current step makes so much sense. moving its new ad campaign from the little screen, Samsung has rebranded some flight terminal charging stations with its own ads, mocking Apple’s present ‘You’re strong than you think’ ad campaign.
Samsung’s ad reads “Samsung Galaxy S5 with Ultra Power saving Mode. So you have the power to be anywhere however here. ”
Samsung’s Galaxy S5 has the capability to turn its screen brightness down, turn off different radios as well as normally turn itself off one function each time in buy to save battery life, something it seems extremely pleased off. We’re not persuaded that taking features away is the very best method to save power ourselves, however who are we to argue?
With Samsung costs a big amount of money on worldwide marketing each as well as every year, you can only presume that it believes that such brash ad campaigns work, though we’d like to see numbers to show that. Either way, there’s most likely an ad guy sat with a whiskey I’m his hand somewhere who’s extremely delighted with himself indeed.
Low hanging fruit, we say.
(Source: CNet)
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